Brain Storming at the Annual Conference of CCOIC

On December 18, Annual Conference of CCOIC, sponsored by CCPIT was successfully held in Beijing. The theme of this conference was ＂to drive the globalization of theenterprises ＆ improve their international competitiveness＂ About 600 people including high-level government officials, famous economists and experts as well as entrepreneurs attended the annual COherence, Business wisdom sparked the conference. And the following is some inspiring and splendid thought from tbose intelligent.     

Priming a Cross‐Category Brand Alliance: The Moderating Role of Attribute Knowledge and Need for Cognition

Firms often enter cross‐category advertising brand alliance strategies with the goal to increase their market share by association with popular but noncompeting brand allies. However, firms are often not aware of the effects of these alliances on consumer perceptions of participating brands. This research explores the factors moderating brand attribute inferences following exposure to a cross‐category advertising brand alliance. It is proposed that attributes of a brand ally may serve as anchors that produce assimilation effects and move perceptions of a target brand toward the ally's attribute value, or as standards of comparison that produce contrast. This work provides evidence that attribute judgments in a cross‐category advertising brand alliance are moderated by attribute knowledge and individual differences in information processing motivation as reflected in self‐reported need for cognition (NFC) ratings.     

Managing culturally diverse buyer-seller relationships: The role of intercultural disposition and adaptive selling in developing intercultural communication competence

Given the increase in cultural diversity within marketing organizations as well as within current and potential customer bases, possessing the appropriate communication skills becomes crucial to success in managing culturally diverse relationships. Although marketing researchers have recognized the importance of adaptive selling behavior for successful buyer-seller relationships, the exploration of the intercultural aspects of these relationships has only recently begun. This article examines how adaptive selling behaviors and intercultural dispositions of marketing executives contribute to their perceived intercultural communication competence. Results show that in addition to being adaptive, the intercultural disposition of a marketer is of key importance in developing intercultural communication competence. Theoretical and practical implications for incorporating intercultural communication into the development of successful buyer-seller relationships are discussed. Victoria D. Bush (Ph.D., University of Memphis) is an associate professor of marketing at the University of Mississippi. Her research has appeared in such journals as theJournal of Advertising, theJournal of Advertising Research, Industrial Marketing Management, theJournal of Public Policy and Marketing, theJournal of Business Ethics, and theJournal of Services Marketing. Her research interests are in diversity, advertising, and ethics. Gregory M. Rose (Ph.D., University of Oregon) is an associate professor of marketing at the University of Mississippi. His research interests include consumer socialization and cross-cultural consumer behavior. He has published or has forthcoming articles in theJournal of Consumer Research, theJournal of the Academy of Marketing Science, theJournal of Business Research, theJournal of Consumer Psychology, theJournal of Advertising, theJournal of Marketing, and other journals and proceedings. Faye Gilbert (Ph.D., University of North Texas) is an associate professor of marketing at the University of Mississippi. She has published in theJournal of Business Research, Psychology and Marketing, theJournal of Health Care Marketing, theJournal of Research in Pharmaceutical Economics, theJournal of Applied Business Research, theJournal of Marketing Management, theJournal of Marketing Theory and Practice, and theJournal of Marketing Education, among others. Her work emphasizes the application of consumer behavior theory to health care and to channel relationships. Thomas N. Ingram (Ph.D., Georgia State University) is a professor of marketing at Colorado State University. He has been honored as the Marketing Educator of the Year by Sales and Marketing Executives International (SMEI) and as a recipient of the Mu Kappa Tau National Marketing Honor Society Recognition Award for Outstanding Scholarly Contributions to the Sales Discipline. He has served as the editor of theJournal of Personal Selling and Sales Management and is the current editor of theJournal of Marketing Theory and Practice. His primary research is in personal selling and sales management. His work has appeared in theJournal of Marketing, theJournal of Marketing Research, theJournal of Personal Selling and Sales Management, and theJournal of the Academy of Marketing Science, among others. He is the coauthor of three textbooks:Professional Selling: A Trust-Based Approach, Sales Management: Analysis and Decision Making, andMarketing: Principles and Perspectives.     

Developing the evidence base of patient and public involvement in health and social care research: the case for measuring impact

While patient and public involvement (PPI) in health and social care research has progressed successfully in the last decade, a range of difficulties with the evidence base exist, including poor understanding of the concept of impact, limited theorization and an absence of quantitative impact measurement. In this paper, we argue that a paradigm change towards robust measurement of the impact of involvement in research is needed to complement qualitative explorations. We argue that service users should be collaboratively involved in the conceptualization, theorization and development of instruments to measure PPI impact. We consider the key advantages measurement would bring in strengthening the PPI evidence base through a greater understanding of what works, for whom, in what circumstances and why.     

Writing for the anti-tourist? Imagining the contemporary travel magazine reader as an authentic experience seeker

Contemporary travel magazine feature writing has received little attention in the academic literature to date, despite the fact that these writers have a persuasive power to mediate foreign cultures and destinations and could potentially act as agents of positive social change. In this article, 12 internationally published and distributed contemporary travel magazine articles have been subjected to a critical discourse analysis contributing to the theory of the mediating power of texts with respect to the conceptualization of tourism identities. Two prominent tourism discourses emerge, the tourist-versus-traveller dichotomy and the promise of authentic cultural experiences, which portray both the writer and the imagined reader as an anti-tourist (perhaps denying their contribution to the tourism industry). The findings suggest that these writers have an imagined archetypal anti-tourist reader in mind, who seeks authentic experiences that are immersed in traditional customs. These discourses lead these authors to write sensitively and thoughtfully about foreign cultures, although some still reflect harmful cultural stereotyping and commodification. In general, however, it appears that these contemporary travel writers are heeding the scholarly call for more globally conscious and socially responsible travel writing.     

A review of the literature on culture in hotel management research: What is the future?

This paper aims to provide insights into the development of research on culture in the hotel industry by reviewing the existing literature. A total of 107 journal articles published between 1985 and 2010 were retrieved from 12 refereed journals, all of which could be accessed online. The papers were categorized into six major groups according to Pizam's (1993) hierarchy of cultures, and were further sorted by year of publication, source, subject area, region of focus, and the nature of the research. National culture, organizational culture, and cross-cultural comparison were found to be the most popular research topics. In contrast, few studies have investigated industry, occupational, and corporate cultures in association with hotel management studies, prompting concern for future research. In summary, this review paper offers a first and important attempt to understand the development of research on culture in the hotel management field and identifies future research opportunities.     

Transportation security and the role of resilience: A foundation for operational metrics

This paper presents operational metrics to determine a passenger transportation system's resilience to terrorism. The metrics range from those specific to the number of trips to more holistic measures that include the contribution of these trips directly and indirectly to economic activity. These metrics can aid decision-makers in rendering more informed judgments about resource allocation and how to design a portfolio of security and recovery strategies.The paper also provides a framework for evaluating transportation risk, including the important role of perceptions in potentially amplifying these risks. It provides a range of strategies to promote resilience as well. Resilience of a transportation system is then quantified using the real-world case of the 2005 London subway and bus bombings. In terms of ordinary resilience, we find that 77.4 percent of total journey reductions on attacked modes were offset by increases in substitute modes for the 4 months following the attacks. We also estimate that 76.9 percent of total journey reductions on attacked modes were the result of a “fear factor,” as opposed to capacity reductions.The paper concludes with a set of proposed prospective resilience measures to evaluate the potential resilience of a transportation system. These metrics are based on the vulnerability, flexibility, and resource availability to cope with a terrorist attack or natural disaster.